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Elevating Automation: Fueling the Future Across the Energy Value Chain
June 9 - 11, 2026
BMO Centre at Stampede Park - Calgary, Canada

Speaker Detail

Greg Boucaud

Greg Boucaud

Chief Marketing Officer
UniversalAutomation.org
As Chief Marketing Officer at UniversalAutomation.Org, I am committed to reshaping the future of industrial automation through openness, collaboration, and innovation. Since 2021, I have led the marketing strategy that transformed a bold concept into a global movement—expanding our community from nine founding members to over one hundred, and establishing a strong digital presence with more than four thousand LinkedIn followers. With over fourteen years of experience at Schneider Electric in product management and marketing roles, I have developed a comprehensive understanding of motion control, robotics, and high-performance automation systems. My expertise includes product lifecycle management, go-to-market strategy, and leading cross-functional teams across Europe. I thrive at the intersection of technology and storytelling—whether launching a LinkedIn Live series, organizing industry events, or building a brand that resonates with engineers, innovators, and decision-makers.